Learn Arabic one unlock at a time.
With over 200 nationalities in the Arabian Gulf, English is often the language of choice in schools and at home. This has directly affected the ability of almost 70% of Arab children to read and write in their native language.
With children today being so attached to their mobile devices, Samsung wanted to integrate an intuitive solution into their daily mobile experiences to improve their literacy skills.
It was the simple action of unlocking a mobile device that inspired KalimaLock (Kalima means ‘Word’ in Arabic), a mobile app that turns the native lock screen pattern on Samsung devices into an Arabic word.
CASE STUDY
In order to gain access to their much-loved games/apps, children had to simply follow a predefined pattern of dots to learn how to read and write a new Arabic word, every time they unlocked their device.
